Works
Employer Branding at SEEBURGER Bulgaria
Laying the foundations and designing the strategy for the employer branding of SEEBURGER Bulgaria. Outlining a 360 marketing plan and implementing it alongside in-house the marketing team.
What they say
The challenge we were facing at SEEBURGER Bulgaria was the fact that we were missing know-how on how to build a local marketing strategy as well as experienced specialists who can effectively put it in motion once defined. We reached out to Yantria due to the many recommendations we got from our professional networks on their work with other companies which collaborated with Yantria on various projects.
What makes me happy working with Yantria is their professional approach when analyzing various cases, positive but at the same time objective attitude to all participating stakeholders, high diplomatic skills, ability to work with tight schedules as well as farsightedness in respect to the development of various scenarios. I can only recommend Yantria as working with them is a pleasure – it’s easy and enjoyful. Everything seems to be not only easier, but also achievable and motivates you to invest more from yourself.
Personally, I must say that Martin integrated exceptionally fast in our company environment and all colleagues from all teams both locally and globally recognized his professional skills and ease of collaboration. He possess exceptional expertise in the field and a very human approach!
Svetlana Bovianski, Head of HR and Administration at SEEBURGER Bulgaria
Working with Yantria is a pleasure due to their very holistic approach on every project they
engages with. Not only they managed to grow our Facebook audience of TAT Bulgaria from
2200 followers in October 2019 to 30,000 followers in May 2024, but also they activated our
page so much that today it reaches more than 60,000 users every month , which makes it
the most popular travel destination Facebook page in the country. In addition, they conducted several contests, quizzes and surveys with our audience which significantly increased our level of engagement with them. Martin is also a very valuable partner as he knows brilliantly the community of active travelers in Bulgaria as well as most of the important stakeholders in the industry (travel agencies, airlines, travel bloggers, ministry of tourism). He has been constantly suggesting strategic initiatives for most of the TAT operations in the region which once again shows his high level of responsibility and goal-oriented approach.
Bogdan Gligor
Head of Representative office of Tourism Authority of Thailand
We did three marketing campaigns with the Yantria team in the period 2020 – 2024 aiming at popularizing our trip planning platform wayclix.com.
My feedback on what was accomplished is exceptionally positive. The three campaigns were different from each other and consisted of writing and publishing articles, advertising campaigns on social media, creation and full marketing of an interactive survey with prizes. Each campaign produced great results with increase in the number of sign-ups with 36% on average. Everything from the copywriting to the final reporting was done very professional. The excellent results that we achieve every time prove the holistic and in-depth knowledge that Martin and his team have about the travel market and the channels to reach it effectively. Throughout our work together Martin was giving us valuable advice and ideas for the future development of our platform and the marketing strategy we employ.
To sum up, I must say that our collaboration was very productive and I am looking forward to our future work together.
Nikolay Nedkov, CEO at Wayclix.com
Destination marketing for Amazing Thailand
Fully managing the markietng of Thailand as a destination for the Bulgarian market, incl. a local website, various communications, social media as well as contests, quizes and other interactions with interested users in traveling to Thailand.
Marketing a travel business on TravelSmart
At Yantria we collaborate with TravelSmart on popularizing travel businesses, destinations, insitutions, NGOs, etc. through educating the community of active travelers, raising awareness and generating leads within the Bulgarian travel market.
A Start-up for the community of Active Travelers in Bulgaria
TravelSmart helps people in Bulgaria travel the world smarter, easier, and more affordably.
The community of FinTech Users in Bulgaria
FinTech Bulgaria serves as a platform and fosters the growth of the FinTech community in the country..
Some of our clients
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