Marketing а travel business on TravelSmart
Popularizing the services of a trip planning platfrom through the most popular online travel media in Bulgaria.
Yantria & TravelSmart
At Yantria, we partner with TravelSmart to promote travel businesses, destinations, institutions, NGOs, and more. Our approach focuses on educating a community of active travelers, raising awareness, and generating leads within the Bulgarian travel market.
One notable example of our collaboration was our partnership with WayClix. Together, we designed and executed a comprehensive marketing campaign, fully implemented through TravelSmart (www.travelsmart.bg).
What we did for Wayclix and many others…
TravelSmart is an online media platform that connects the community of active international travelers in Bulgaria. Founded in 2015, TravelSmart brings nearly a decade of expertise in educating Bulgarian travelers on how to travel smarter, more informed, and more affordably. This extensive experience equips the TravelSmart team with in-depth knowledge of the Bulgarian travel market and a holistic approach to designing and implementing effective marketing campaigns.
Our collaborations with WayClix and many other travel-related companies have encompassed a range of impactful marketing activities, including:
Content creation
In partnership with TravelSmart, we produce high-quality articles about travel services, products, destinations, organizations, and causes. These articles are informative, well-structured, engaging, and easy to understand. Depending on the goal, they can serve various purposes such as educating the audience, generating leads, promoting ongoing offers, or raising awareness about a specific topic.
Social media
TravelSmart has developed its social media channels in an efficient and strategic manner. Through diverse and interactive content, we maintain high audience engagement and ensure the success of our partners’ marketing campaigns
Newsletter, Channels in messenger apps, Push notifications
Beyond social media, TravelSmart develops its own direct marketing channels to deliver content in ways most preferred by users. This approach ensures that partners’ messages reach their intended audience effectively and reliably.
Quizes and Surveys
Interactive quizzes and surveys allow TravelSmart to engage a broad audience in a fun and meaningful way. These activities not only provide users with interesting insights and opportunities to win prizes but also enable us to collect valuable data for our partners, such as user databases and audience insights tailored to their services or products.
Consulting
Yantria and TravelSmart offer consulting services to travel businesses and organizations, including start-ups, mid-sized and large travel companies, national tourism boards, global and regional institutions, NGOs, and more. If you have a case you’d like us to assist with, feel free to reach out—we’re here to help.
We did three marketing campaigns with the Yantria and TravelSmart team in the period 2020 – 2024 aiming at popularizing our trip planning platform wayclix.com.
My feedback on what was accomplished is exceptionally positive. The three campaigns were different from each other and consisted of writing and publishing articles, advertising campaigns on social media, creation and full marketing of an interactive survey with prizes. Each campaign produced great results with increase in the number of sign-ups with 36% on average.
Everything from the copywriting to the final reporting was done very professional. The excellent results that we achieve every time prove the holistic and in-depth knowledge that Martin and his team have about the travel market and the right channels to reach it effectively.
Throughout our work together Martin was giving us valuable advice and ideas for the future development of our platform and the marketing strategy we employ.
To sum up, I must say that our collaboration was very productive and I am looking forward to our future work together.
Nikolay Nedkov, CEO at Wayclix.com
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