A Digital Marketing Consultancy
Marketing strategy for start-ups, large corporations, governmental organizations
and NGOs
Hi there!
We are Yantria – your digital marketing buddy
Yantria is a digital marketing consultancy specializing in brand and marketing strategy, planning and execution.
We help various organizations uncover their core value propositions, define their brand identity, shape their organizational culture, establish marketing goals, and achieve their strategic marketing objectives.
Our clients range from multinational companies and governmental organizations to start-ups, NGOs and local communities.
What we do
Digital Marketing Solutions
Brand Strategy
Through a comprehensive study of your company, we conduct an in-depth analysis of your existing branding and past activities. By combining this with a series of workshops, interviews, and our specialized expertise, we help you shape your brand identity and define a clear, impactful brand strategy.
Marketing Strategy
We assist organizations of all kinds in crafting effective strategies to market their products, services, or causes. Using a comprehensive 360° approach, we help define a marketing strategy that ensures your brand reaches the right audience with the right message through the most effective channels.
Continuous improvement
We stay with you through the whole journey and regularly communicate on the implementation of the marketing strategy, neccessary updates on the brand strategy as well as performance results, new trends and innovation in the market.
SEO & Link building
We help you achieve optimal Google relevance by offering expert consultation, implementing the latest SEO practices on your website, and providing opportunities to gain mentions in relevant, high-quality media.
Marketing infrastructure and Social media
We support you in building and continuously developing your marketing infrastructure and social media channels to align seamlessly with your core strategic goals, ensuring maximum impact and effectiveness.
Destination marketing
We collaborate with governmental and municipal organizations, as well as NGOs, to brand and promote destinations in targeted markets. Our clients include prominent organizations such as the German National Tourism Board, the Thailand Authority of Tourism, Ministry of Tourism of Indonesia, and Tourism Agency of North Macedonia.
Some of our cases
Our portfolio includes startups, mid-sized companies, and multinational corporations across industries such as IT, travel, and FinTech. We have supported these organizations in launching, growing, and establishing themselves as attractive, distinctive service providers and employers.
What they say
Our clients talk
The challenge we faced at SEEBURGER Bulgaria was a lack of know-how in building a local marketing strategy, as well as a shortage of experienced specialists who could effectively execute it once defined. We reached out to Yantria based on the many recommendations we received from our professional networks, praising their work with other companies that had collaborated with Yantria on various projects.
What I appreciate most about working with Yantria is their professional approach to analyzing various cases, their positive yet objective attitude toward all participating stakeholders, their strong diplomatic skills, and their ability to work under tight schedules. Additionally, they show great foresight in developing various scenarios. I highly recommend Yantria – working with them is a pleasure; it’s both easy and enjoyable. They make everything seem not only easier but also achievable, motivating you to invest more of yourself.
Personally, I must say that Martin integrated exceptionally quickly into our company environment. All colleagues, both locally and globally, recognized his professional skills and ease of collaboration. He possesses exceptional expertise in the field and a very human approach.
Svetlana Bovianski, Head of HR and Administration at SEEBURGER Bulgaria
Working with Yantria is a pleasure due to their very holistic approach to every project they engage with. Not only did they manage to grow our Facebook audience for TAT Bulgaria from 2,200 followers in October 2019 to 30,000 followers in May 2024, but they also activated our page to the point where it now reaches more than 60,000 users every month, making it the most popular travel destination Facebook page in the country. Additionally, they conducted several contests, quizzes, and surveys with our audience, significantly increasing our level of engagement with them.
Martin is also a very valuable partner as he has an excellent understanding of the active travel community in Bulgaria, as well as many key stakeholders in the industry (travel agencies, airlines, travel bloggers, Ministry of Tourism). He has consistently suggested strategic initiatives for most of TAT’s operations in the region, once again demonstrating his high level of responsibility and goal-oriented approach.
Bogdan Gligor
Head of Representative office of Tourism Authority of Thailand
We ran three marketing campaigns with the Yantria team between 2020 and 2024, aimed at popularizing our trip planning platform, wayclix.com. My feedback on what was accomplished is exceptionally positive. The three campaigns were distinct from one another and included writing and publishing articles, social media advertising campaigns, and the creation and full marketing of an interactive survey with prizes. Each campaign produced great results, with an average increase in sign-ups of 36%.
Everything, from copywriting to final reporting, was done professionally. The excellent results we achieve every time demonstrate the holistic and in-depth knowledge that Martin and his team possess regarding the travel market and the channels to reach it effectively.
Throughout our collaboration, Martin provided valuable advice and ideas for the future development of our platform and the marketing strategy we employ.
In summary, I must say that our collaboration was very productive, and I look forward to continuing our work together.
Nikolay Nedkov, CEO at Wayclix.com
Case Studies
Happy clients story
Employer Branding at SEEBURGER Bulgaria
We laid the foundations and designed the employer branding strategy for SEEBURGER Bulgaria. This included developing a comprehensive 360° marketing plan and collaborating closely with the in-house marketing team for its implementation.
Destination Marketing for Amazing Thailand
We fully managed the marketing of Thailand as a destination for the Bulgarian market. This included a dedicated local website, diverse communications, social media campaigns, and interactive activities such as contests and quizzes to engage potential travelers to Thailand..
Marketing a Travel Business on TravelSmart
At Yantria, we partner with TravelSmart to promote travel businesses, destinations, institutions, NGOs, and more by educating the active traveler community, raising awareness, and generating leads within the Bulgarian travel market.
A Start-up for the community of Active Travelers in Bulgaria
TravelSmart helps people in Bulgaria travel the world smarter, easier, and more affordably.
The community of FinTech Users in Bulgaria
FinTech Bulgaria serves as a platform and fosters the growth of the FinTech community in the country..
Some of our clients
